Question: Taschen All-American Ads

Fri 10 Sep 2010 - 8:37 pm UTC

| |

ANSWERED on Tue 4 Aug 2009 - 6:32 am UTC by rainbow

Question: Taschen All-American Ads

Home » Miscellaneous » #3172

Please carefully read the Disclaimer and Terms & conditions.
Priced at $10.00

Actions: Add Comment

Asked by j_philipp on Thu 30 Jul 2009 - 7:55 pm UTC:

This is a brief question. I'm looking for someone who has any of the
Taschen publishing house books called "All-American Ads" -- if so, could
you tell me if the bulk of the ad images are printed one per page, or are
there many, many pages which print many ad images on one page (like in a
grid of 4)?

Uclue Researcher Request for clarification by Researcher rainbow on Thu 30 Jul 2009 - 8:41 pm UTC:

Hi Philipp,

I don't own any of the books, but this may help in what you are looking
for:

From a customer review:

"Taschen does it again! An amazing book of 928 pages with 1400
illustrations. The material is arranged in ten chapters and each has dozens
of relevant magazine ads. What I particularly liked about this massive
volume was the way all this colorful material has been handled, not a singe
ad has been angled or overlapped on another. Here the pace is generated by
running one ad over a spread, enlarging a section over a spread, having one
ad per page or in a minority of cases running four ads on a page. I think
the designers took the view that reading the ad copy was as important as
looking at all the amazing pictures..."

All-American Ads of the 50s
http://www.amazon.com/All-American-Ads-50s-Jim-Heimann/dp/3822811580

Let me know if that helps.

Best regards, 
Rainbow

Question clarification by j_philipp on Thu 30 Jul 2009 - 8:51 pm UTC:

That already helps, thanks. I'm still curious -- roughly how many of these
four-ads-on-a-page are there? 2%? 20%?

Uclue Researcher Request for clarification by Researcher rainbow on Thu 30 Jul 2009 - 9:07 pm UTC:

Hi Philipp,

I really can't be sure of the percentage of smaller ads. But here are more
customer reviews that may give you an idea:

"Another massive collection of colorful magazine advertisements from
Taschen. This is the same format as the first book in this
series,'All-American Ads 50s', hundreds and hundreds of whole page consumer
magazine ads (there are a few pages with two or four) beautifully
printed."

All-American Ads of the 40s 
http://www.amazon.com/All-American-Ads-40s-Jim-Heimann/dp/3822814687 

=======================

"I'm in love with this book, and there's a lot to love about it. The
production values are outstanding--the colors are brilliant, the images as
crisp as they can be, and the selection of ads is wonderfully varied. It's
a visual treat--Taschen has done it again. 

If I do have one complaint, it is that the emphasis is on full-page,
full-color ads..."

All American Ads of the 20's 
http://www.amazon.com/All-American-Ads-20s-Midi/dp/3822825115


Let me know if this suffices as an answer to your question.

Best regards,
Rainbow

Uclue Researcher Request for clarification by Researcher rainbow on Fri 31 Jul 2009 - 8:02 pm UTC:

Here's a little calculation a friend of mine did to help:

"If the book has 928 pages and 1400 illustrations, obviously more than 400
illustrations have to be more than one per page, but they also use some of
the 928 pages.

Just to simplify the calculation, assuming 900 pages of illustrations, if
there are 700 full page illustrations, that would leave 700 to be four to a
page, requiring 175 pages, a total of 875.  But if there are also pages
with only two illustrations, that could easily increase the total to
account for all the pages in the book."

Best regards,
Rainbow

Question clarification by j_philipp on Fri 31 Jul 2009 - 8:14 pm UTC:

Rainbow, I think your research work is excellent and would be well worth
the $10 for your creativity in solving it! Admittedly I meant this less as
a research question but more as a quick question to someone who has the
book in their shelf, to take a brief look. (I had the books but gave them
away, unfortunately... I remember most ads to be on a single page but
wasn't sure.) For a certain task I'm preparing I'd neat to know the rough
percentage of pages containing multiple ads...

So, I don't really know, if you want to post this in the answer spot it
might be ok, though honestly I just meant to ask someone who has the book
in their shelf, as I mentioned in the question... well, you can tell me how
to proceed.

Uclue Researcher Comment by Researcher rainbow on Fri 31 Jul 2009 - 8:21 pm UTC:

Since you're hoping someone who has the book(s) will answer this, then
let's just leave it at that and hope someone has it.

All the best,
Rainbow

Uclue Researcher Comment by Researcher czh on Sat 1 Aug 2009 - 1:44 am UTC:

Hi Phillip,

I’m not posting this as an answer because I don’t have the books so I
couldn’t look at them. As an alternative, I discovered that both Amazon
and the Taschen website provide sample pages from several of the books that
might give you enough information to jog your memory of how the
illustrations were laid out.

http://www.amazon.com/Taschen-All-American-ads-series/lm/R1K9VIOY5AD8OZ
Taschen All-American ads series

All-American Ads 1900-1919, 20s, 30s, 40s, 50s, 60s, 70, 80, and  The
Golden Age of Advertising for the 50s and 60s.

All except the 20s, 60s and 80s offer several sample pages that give an
impression of how the books were laid out.

http://www.taschen.com/pages/en/catalogue/popculture/all/03354/facts.all_american_ads_of_the_20s.htm
All-American Ads of the 20s (See all 6)

The Taschen website has the books for 1900-1919, 20s, 30s and 70s. Each of
these books shows a sampling of 8-12 pages that may give you enough of an
idea of how many images appeared on each page.

Do these samples provide the information you need?

~ czh ~ Clara

Uclue Researcher Request for clarification by Researcher czh on Sat 1 Aug 2009 - 10:28 pm UTC:

Please look at my earlier comment. I'm not sure if you're notified when a
comment is posted.

Question clarification by j_philipp on Sun 2 Aug 2009 - 8:38 am UTC:

Between the two of you I believe this question is now sufficiently
answered, thanks, please post as answer!

Uclue Researcher Answer by Researcher rainbow on Tue 4 Aug 2009 - 6:32 am UTC:

Hi Philipp,

I'm glad the information we provided helped.

Best regards,
Rainbow

Actions: Add Comment

Bookmark it!