Answer by Researcher easterangel on Mon 21 Dec 2009 - 1:22 am UTC:

Hi Dr. Raed!

The following articles describing the VOD market characteristics and market
insights that could help your marketing efforts as you study from previous
efforts and also see beneath the marketing numbers to know the
opportunities and the mistakes made along the way.

I hope these will be helpful to your research.

"The regulation of video-on-demand: consumer views on what makes
audiovisual services “TV-Like” – a qualitative research report"
http://www.ofcom.org.uk/research/tv/reports/vodresearch/vod.pdf

"Video On Demand: Behaviour, challenges and future directions"
http://www.reportlinker.com/p0148044/Video-On-Demand-Behaviour-challenges-and-future-directions.html?request=news

"Video on demand and catch-up TV in Europe"
http://www.obs.coe.int/oea_publ/market/vod2009.html

"Cable Industry: Cable VOD Service - Free Content Boosts Usage"
http://www.researchandmarkets.com/reports/307357/307357.htm

"Interview: Channel 5 Talks About Its Video On Demand Service - Demand
Five" by Andrew Redfern 
http://www.hitsearchlimited.com/news/9992105/

"Meeting the challenge: delivering optimal video-on-demand services"
(2007)
http://www.iptv-news.com/features3/features/meeting_the_challenge_delivering_optimal_video-on-demand_services

"Study on geographical distribution and availability of BitTorrent peers
sharing video files" by Salvador, P.; Nogueira, A.
http://ieeexplore.ieee.org/Xplore/login.jsp?url=http%3A%2F%2Fieeexplore.ieee.org%2Fiel5%2F4554247%2F4559407%2F04559581.pdf&authDecision=-203

"Cable VOD Service: Not a Killer App But Still A Useful Tool" 
http://docs.google.com/viewer?a=v&q=cache:shAO8pjRLggJ:www.researchandmarkets.net/reports/236765/cable_vod_service_not_a_killer_app_but_still.pdf+VoD+Services+marketing+filetype:pdf&hl=en&sig=AHIEtbSf699jQzymubPDpCnmg81UscxpYA

EuroMedia
http://www.advanced-television.com/PDF/EuroApril09.pdf

"The battle for VOD" by Adrian Pennington
http://www.nma.co.uk/features/nma-tv-the-battle-for-vod/3007430.article

"A Short Introduction to Video on Demand" by Stathis Paraskevopoulos
http://www.akmi-kek.gr/akmimedia/videoondemandakmifinal.pdf

"Are you ready for the European on-demand entertainment mega market?
(2006)
http://www.altassets.com/pdfs/areyoureadyfortheeuropeanondemandentertainmentmegamarket06.pdf

"The Effect of Signal Quality and Contiguous Word of Mouth on Customer
Acquisition for a Video On Demand Service"
by Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta1
http://home.uchicago.edu/~snam2/files/NMC2009.pdf

"The Advertising Model For Video On-Demand"  by Josh Bernoff with Eric
Schmitt, Tenley McHarg, Jennifer Joseph  (2005)
http://www.forrester.com/rb/Research/advertising_model_for_video_on-demand/q/id/35144/t/2

"Video On Demand: Behaviour, challenges and future directions"
http://www.codarc.co.uk/vod2009/vodintro.pdf

"Can media owners attract advertisers to video on demand?"
http://www.marketingmagazine.co.uk/news/913267/media-owners-attract-advertisers-video-demand/

"Return on Investment for Video on Demand: Cable and Adsl VOD in Europe"
http://docs.google.com/viewer?a=v&q=cache:g6rjhzoFsFoJ:www.researchandmarkets.co.uk/reports/589/return_on_investment_for_video_on_demand.pdf+VoD+Services+marketing+filetype:pdf&hl=en&pid=bl&srcid=ADGEEShVPBDxzXPrabi_zoAoi9vrNZDAF9OQ-2YfobjFB5gB8vKRGOGBHxoEXPMDL2jfuIZHimYIDeFjK7XLWLEWVG6hLO1WbVl4qZTXx2dPT7wjE4XtTOxECefI4T4dmiArkykqqRIE&sig=AHIEtbQ_wLv-KqPPQJirS-RBVbQzUUe7qQ

"VOD: Satellite Killer or Bundle Filler?" By K.C. Neel With Mavis Scanlon
(2004)
http://www.cable360.net/business/advancedsvcs/15707.html

"On Demand Digital Video Duration" By John Chandler-Pepelnjak
http://www.atlassolutions.com/uploadedFiles/Atlas/Atlas_Institute/Published_Content/DigitalDuration_DMI.pdf

Video on Demand (VoD) vs. Television - Hulu.com by Krish
http://ayushveda.com/blogs/business/video-on-demand-vod-vs-television-hulu-com/

"Video-on-demand in the spotlight (March-April 2009)"
http://www.cable-satellite.com/roundTables/roundTable_march-april_vod-roundtable.php

"Same-day VOD gets marketing push" By Jennifer Netherby 
http://www.videobusiness.com/article/CA6707079.html?industryid=47213

"The Online Video Advertising Buyers’ Guide"
http://www.webtventerprise.com/static/The_Online_Video_Advertising_Buyers_Guide_-_September_2009.pdf

"Rentrak: a VOD company to keep an eye on" by martino
http://www.digitaltv-weblog.com/50226711/rentrak_a_vod_company_to_keep_an_eye_on.php

"TV VOD: The Story so FarTV VOD: The Story so Far" by Lee Bellion
(Slideshow)
http://www.bloobble.com/broadband-presentations/presentations?itemid=2510

"Cinema and VOD in Italy (and elsewhere)" by Peter Kruger (Powerpoint
File)
http://www.europa-distribution.org/files/Peter%20Kruger.ppt

"Fragmented video-on-demand market pushes viewers to illegal downloads"  
http://www.realwire.com/release_detail.asp?ReleaseID=11174

"Market Monitor: Cross-platform video on-demand"
http://www.adamsmediaresearch.com/reports/09amr_marketmonitorcrossplatformvod/pdf/09AMRMarketMonitorCrossPlatformVOD-pdf/view.html

" Video on-demand server revenue tripling by 2013"
http://www.infonetics.com/pr/2009/1Q09-IPTV-Switched-Digital-Video-market-highlights.asp

"Pay-TV Video on Demand in Emerging Markets "
http://www.pyramidresearch.com/store/RPPayTVVoD0910.htm?sc=HP_RPPayTVVoD0910

"Redbox's $1 rental model could curb VOD market" By Susanne Ault
http://www.videobusiness.com/article/CA6687924.html

"Video on demand: this year's next top model?" By Graham Rivers
http://www.totaltele.com/view.aspx?ID=446390

"VOD – The MSOs’ Less Favorite Child? (When It Could Be the Cinderella
Story)" By Bill Niemeyer 
http://billniemeyer.tv/2009/03/29/vod-the-msos-less-favorite-child-when-it-could-be-the-cinderella-story/

"Can the VoD market sustain a new batch of entrants?"
http://www.mediaweek.co.uk/news/comment/off+the+fence/927643/VoD-market-sustain-new-batch-entrants/

"Enders: No Commercial Value in Deflated VOD Market" by Patrick Smith
http://paidcontent.co.uk/article/419-enders-no-commercial-value-in-deflated-vod-market/

"Forecasts in the developments of the audiovisual on-demand markets in
Europe" by Guy Bisson
http://ec.europa.eu/avpolicy/docs/other_actions/eao/forecasts.pdf

"VoD market size, forecast…"
http://patala.wordpress.com/tag/vod-market-size/

"The Market for Video on Demand" (2008)
http://www.springerlink.com/content/b15641v0qxh34510/

"Video On Demand Must Compete With DVD And The Economic Downturn" by
Laurence Meyer
http://www.forrester.com/rb/Research/video_on_demand_must_compete_with_dvd/q/id/53554/t/2

"New study of Video on Demand in Europe"
http://www.biggerpictureresearch.net/2009/10/new-study-of-video-on-demand-in-europe.html

"Video-On-Demand Now 27% Of Internet Traffic: Study" by Todd Spangler
http://www.multichannel.com/article/366266-Video_On_Demand_Now_27_Of_Internet_Traffic_Study.php

Regards,
Easterangel