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ANSWERED on Mon 22 Oct 2012 - 8:52 pm UTC by bobbie7

Question: Online advertising

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Mon 22 Oct 2012 - 8:23 pm UTC

Question

montecristo
Customer

What is the size of the online advertising market in Taiwan?

 
 

Mon 22 Oct 2012 - 8:52 pm UTC

Uclue Researcher Answer

Bobbie Sevens
Researcher

Montecristo,

According to a Taiwan Today article dated March 20th 2012, the size of the online advertising market in Taiwan is US$346 million (2011).

"Taiwan’s online advertising revenues reached NT$10.21 billion (US$346 million) last year, up 19.46 percent from 2010, according to a survey conducted by Taipei-based Internet Advertising Media Association. "


Display Ads accounted for 61.7 percent of all online ads and grew by 19.66 percent last year.

Search ads grew 15.44 percent last year to NT$3.07 billion.

Social media advertising reached NT$836 million in 2011, with a growth rate of 35.06 percent last year.

Projected Growth
"... Internet advertising would rise to NT$11.71 billion in 2012.“

Taiwan Today: 03/20/2012
http://taiwantoday.tw/ct.asp?xItem=188125&ctNode=413

I hope this helps.

Best regards,
Bobbie Sevens

 
 

Tue 23 Oct 2012 - 12:47 pm UTC

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montecristo
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