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ANSWERED on Thu 29 May 2008 - 2:27 am UTC by Bobbie Sevens

Question: Baby products sold in U.S.

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 28 May 2008 14:47 UTCWed 28 May 2008 - 2:47 pm UTC 

What were the annual retail dollar sales of baby products sold in the U.S. during 2006 or 2007? Extra $15 for retail dollar sales in any and each of these individual segments: food, clothing, skin care, strollers/car seats, toys, publishing (books and/or magazines), and furniture.


Bobbie Sevens 


 29 May 2008 00:29 UTCThu 29 May 2008 - 12:29 am UTC 

Hello Kirkm,

I can provide you with the following figures:

- Baby products industry (2007)   

- Baby durables market   (2006)  
This market is made up of car seats, strollers, baby carriers, cribs, bassinets, dressers, changing tables, rockers, play mats and bouncers and other similar items.

- Juvenile products market (2006)
This  market  is defined as everything for baby from pre-natal to pre-school, excluding food and apparel.

- Baby food sales   (Feb 2006 to Feb 2007)   

- Organic baby food sales (Feb 2006 to Feb 2007)

- Baby formula market   (2007)

- Organic formula sales (2007)

- Babycare supplies (2007)

- Disposable diapers (2007)

- Wipes (2007)

- Baby bodycare (2007)

- Feeding accessories   (2007)
- Play/discovery products (2007)  
- Pacifiers and teethers   (2007)   

- Infant, toddler and preschooler furnishings and accessories (2007)

- Infant, toddler and preschooler furnishings and accessories (2005)

- Infant, toddler and Preschool toys sales (2005)

- Infant, toddler and preschooler clothing and footwear sales (2005)

These figures are taken from commercial market research reports, newspaper and magazine articles.

Would the above information be a satisfactory answer to your question?

Thank you,




 29 May 2008 00:49 UTCThu 29 May 2008 - 12:49 am UTC 

Bobbie - yes. Kirk


Bobbie Sevens 


 29 May 2008 02:27 UTCThu 29 May 2008 - 2:27 am UTC 

Hello Kirk,

Thank you for accepting my findings.

- Baby products industry (2007)   

According to an article published in the South Florida Sun-Sentinel, the baby products industry is worth $30 billion.


"Natural and organic baby care products — everything from food to bedding — represent a fast-growing niche in the $30 billion baby products industry, experts say."

South Florida Sun-Sentinel: March 7, 2008                                                 http://www.vagazette.com/features/lifestyle/green/sns-baby-green-expo,0,5066278.story


- Baby durables market   (2006) 
According to the report Baby Durables- U.S. by the Mintel International Group, the baby durables market was worth nearly $3 billion in 2006.


"Reaching nearly $3 billion in 2006, the baby durables market grew 11% in current prices during 2001-06. The baby durables market is made up of four segments:

.  Baby mobility - car seats, strollers, systems, baby carriers
.  Baby’s room furniture - cribs, bassinets, dressers, changing tables, rockers and gliders
.  Daytime care - gyms, play mats, play centers, swings, bouncers, exersaucers
.  Wellness, babycare and safety - diaper disposal systems, baby bathtubs, gates, monitors, potties, health and safety equipment"

Mintel International Group Ltd
Baby Durables - US
April 1, 2007


- Juvenile products market (2006)

The Juvenile Products Manufacturers Association reveals that the U.S. juvenile products market had $8.9 billion in retail sales in 2006

"The Juvenile Products Manufacturers Association (JPMA) is pleased to report the US market for juvenile products was approximately $8.9 billion in retail sales for 2006. The juvenile products market is defined as everything for baby from pre-natal to pre-school excluding food and apparel. This figure represents total sales through all of the major distribution channels including mass merchandisers, discounters and specialists, independent juvenile, department stores, drug and grocery stores, warehouse clubs, and e-tailers."

Juvenile Products Manufacturers Association: December 17, 2007


- Baby food sales   (Feb 2006 to Feb 2007)   
- Organic baby food sales (Feb 2006 to Feb 2007)

Organic baby food sales - $116 million

Baby food sales - $3.7 billion

"Organic baby food sales soared 21.6 percent to $116 million in the 52 weeks ended Feb. 24, after jumping 16.4 percent a year earlier, according to The Nielsen Co. Meanwhile, overall baby food sales rose 3.1 percent to $3.7 billion in the same period, after being essentially flat a year earlier. The data was gleaned from U.S. grocery, drug and mass market retailers, excluding Wal-Mart."

Redding.com, Local Business News, May 2007


"According to Euromonitor International forecasts, the US baby food market is expected to grow by over 8% between 2006-2011, equal to a value of US$470 million."

Euromonitor:30 Apr 2007


- Baby formula market   (2007)
- Organic formula sales (2007

Organic formula sales (2007) $20 million

Baby formula market (2007)   $2.5 billion

"Organic formula, with sales of about $20 million annually, makes up only a sliver of the $2.5 billion formula market, according to A.C. Nielsen, the market research company. Similac Organic, analysts say, is largely responsible for the nearly tenfold growth in sales of organic formula from 2005 to 2007."

New York Times: May 19, 2008 http://www.nytimes.com/2008/05/19/us/19formula.html?ref=health

According to the report titled "Baby Foods and Infant Formula: A Global Strategic Business Report" published by Global Industry Analysts, Inc., the infant formula market in the United States is estimated at US$3.9 billion for 2007.

"Infant formula is one of the most regulated industries in the world, and is subject to stringent quality checks. With consumers seeking convenient and safe products, the industry is further driven to ensure that the products conform to various regulations and standards. Although medical community and other health organizations promote breastfeeding, regulatory authorities ensure that infant formula products are safe and meet nutritional requirements of babies. infant formula market in the United States is estimated at US$3.9 billion for 2007."

Emedia wire: March 3, 2008


Babycare supplies (2007)          $6.9 Billion

The following categories make up the babycare supplies market
Disposable diapers (2007)           $4 Billion
Wipes (2007)                      $1.1 Billion
Baby Bodycare (2007)              $687 Million
Feeding Accessories (2007)        $577 Million
Play & Discovery(2007)            $343 Million
Pacifiers/Teethers (2007)         $114 Million

Babycare Supplies Bump Up to $6.9 Billion in 2007
Value Foreseen at $7.2 Billion in 2012
Disposable Diapers Fall to $4 Billion
"Regular" Disposable Diapers Always Outsell Training Pants
Wipes/Towelettes in Good Progress to $1.1 Billion
Baby Bodycare Pushes to $687 Million
Feeding Accessories Jump to $577 Million
Play & Discovery Rockets to $343 Million
Pacifiers/Teethers Slip to $114 Million

"Babycare Supplies Valued at $7.2 Billion in 2012
Disposable Diapers to Crawl
Wipes/Towelettes Expected to Brush $1.4 Billion
Bodycare Forecasted in Strong Climb
Feeding Accessories to Post Good Growth
Play & Discovery in Giant Step to $542 Million"

Caring for Baby: The U.S. Market for Diapers, Bottles, Wipes and More, 3rd Edition, Published: 2008/03

"The U.S. population is always increasing, so our $7 billion babycare market"

"Baby wipes, bodycare items, and feeding accessories posted strong turnarounds in 2003-2007, while infant toys have boomed. Yet such basics as disposable diapers and pacifiers/teethers are struggling."

Sales figures are broken into the following six categories:

Disposable diapers
Feeding accessories
Play & discovery toys



- Infant, toddler and preschooler furnishings and accessories (2007)

"Sales Approach $10 Billion Mark in 2007"
"Accessories Account for Lion’s Share of Market"
"ITP Furnishings/Accessories to Crest $13 Billion in 2012"

U.S. Market for Infant, Toddler and Preschooler Furnishings and Accessories
Packaged Facts: June 1, 2008

"Today's culture of pampering our children starts in their early years. Societal trends have pushed parents to purchase top-notch cribs, strollers, car seats and bedding. According to U.S. Market for Infant, Toddler and Preschooler Furnishings and Accessories, a new report from Packaged Facts, sales of home furnishings and accessories for use by children through age 5 exceeded $9.8 billion in 2007, fueled by this "premium" trend.

Thanks to higher live birth rates, a trend toward upscale baby goods and new product development, the ITP home furnishings and accessories market is expected to surpass $13 billion in 2012."

Furnishings and Accessories for Infants, Toddlers and Preschoolers Expected to Stroll into $13 Billion by 2012
PR Newswire,  May 9, 2008 


- Infant, toddler and preschooler furnishings and accessories (2005)
- Infant, toddler and Preschool toys sales (2005)
- Infant, toddler and preschooler clothing and footwear sales (2005)

ITP furnishings and accessories sales   $8 billion
ITP toy sales                         $4.6 billion
ITP clothing and footwear sales      $16.8 billion

"The U.S. retail market for infant, toddler and preschooler products (known in the industry as ITP) grew at a healthy pace from 2004 to 2005, according to New York City-based market research firm Packaged Facts. For instance, sales of ITP home furnishings and accessories rose 5.2% to more than $8 billion; sales of ITP toys were up 3.5% to $4.6 billion; and sales of ITP clothing and footwear were up 4.5% to nearly $16.8 billion."

Forbes: May 30, 2006


"Infants, toddlers, and preschoolers (ITP) may be slowly growing sectors of America, but sales of their clothes and footwear are climbing at a much faster pace. Retail value now approaches $17 billion -- and could hit $20 billion by 2010."

The U.S. Market for Infant, Toddler and Preschool Clothing
Published Date: October 2005
Published By: Packaged Facts 


I hope the information provided is helpful!

Best regards,




 29 May 2008 22:51 UTCThu 29 May 2008 - 10:51 pm UTC 

Thanks for the fast reply and note performance payment as 'Tip'.


Bobbie Sevens 


 30 May 2008 00:22 UTCFri 30 May 2008 - 12:22 am UTC 

Thank you!


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