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ANSWERED on Thu 25 Aug 2016 - 11:28 pm UTC by Bobbie Sevens

Question: Does a picture of an attractive female drive more website clicks?

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scavenger 

Customer

 22 Aug 2016 01:56 UTCMon 22 Aug 2016 - 1:56 am UTC 

On air B&B, the main search image shows two components - the main picture on the listing, and the face picture of the person hosting the listing.

I've heard 'sex sells" and all that, but I'm wondering if putting a picture of an attractive woman in the "hosting" slot would drive more clicks to my Air B&B rental. Ethics aside, is there any research that pictures of attractive women drive more traffic on websites? Not Air B&B specifically, but in general?

 

David Sarokin 

Researcher

 22 Aug 2016 12:53 UTCMon 22 Aug 2016 - 12:53 pm UTC 

Haven't yet seen anything that specifically addresses your question, but these two links might be useful in terms of maximizing an Airbnb response:

https://www.guesty.com/blog/setting-up-profile-airbnb-how-does-it-work/
Setting Up Your Profile on Airbnb: How Does It Work?

https://www.guesty.com/blog/airbnb-listing-tips-photography-edition/
Airbnb Listing Tips: Photography Edition

 

scavenger 

Customer

 22 Aug 2016 15:27 UTCMon 22 Aug 2016 - 3:27 pm UTC 

Thanks! I've previously read both of those (Guesty runs a great blog) what what I'm looking for is more like this, but for websites -

http://www.independent.co.uk/news/science/men-donate-more-to-charity-when-the-fundraiser-is-an-attractive-women-says-study-10182145.html

 

myoarin 

User

 22 Aug 2016 21:43 UTCMon 22 Aug 2016 - 9:43 pm UTC 

I made a reservation with airbnb and have since received emails from a someone with a nice female name.  I reckon airbnb does believe that a female face and name are advantageous. 
Men like that, and women find it reassuringly positive, better than a male's inviting them to stay at his place.  If someone complains that your attractive (but not too) face/name isn't the person to reply to their query, your "wife", "daughter", "cousin" is away from her desk for a moment.

 

Bobbie Sevens 

Researcher

 25 Aug 2016 18:30 UTCThu 25 Aug 2016 - 6:30 pm UTC 

A study published earlier this year in Applied Financial Economics looked at the role of attractiveness in selling real estate. The study, co-authored by Sean Salter, a professor of finance at Middle Tennessee State University, culled thousands of real estate agents' photos from an online database and asked outside observers to rate each person's attractiveness on a scale of one to 10, with one representing "very unattractive" and 10 representing "very attractive."

The researchers found that more-attractive agents sell properties at higher prices than less-attractive agents. This can be attributed to a "halo effect," in which more-attractive individuals are perceived as possessing greater intelligence or capability, Salter says
http://money.usnews.com/money/personal-finance/articles/2012/08/30/why-it-pays-to-be-attractive

 

scavenger 

Customer

 25 Aug 2016 22:35 UTCThu 25 Aug 2016 - 10:35 pm UTC 

perfect! exactly what I was looking for Bobbie.

How do I give the money?

 

Bobbie Sevens 

Answer

 25 Aug 2016 23:28 UTCThu 25 Aug 2016 - 11:28 pm UTC 

Hi Scavenger,

I'm glad I located what you wanted.

A study published earlier this year in Applied Financial Economics looked at the role of attractiveness in selling real estate. The study, co-authored by Sean Salter, a professor of finance at Middle Tennessee State University, culled thousands of real estate agents' photos from an online database and asked outside observers to rate each person's attractiveness on a scale of one to 10, with one representing "very unattractive" and 10 representing "very attractive."

The researchers found that more-attractive agents sell properties at higher prices than less-attractive agents. This can be attributed to a "halo effect," in which more-attractive individuals are perceived as possessing greater intelligence or capability, Salter says
http://money.usnews.com/money/personal-finance/articles/2012/08/30/why-it-pays-to-be-attractive


You don't need to do anything. I received my research fee now that I posted the information in the answer box.

Best regards,
Bobbie

 

scavenger 

Customer

 25 Aug 2016 23:45 UTCThu 25 Aug 2016 - 11:45 pm UTC 

 

scavenger 

Customer

 25 Aug 2016 23:46 UTCThu 25 Aug 2016 - 11:46 pm UTC 

 

lagsa7 

User

 24 Sep 2016 18:58 UTCSat 24 Sep 2016 - 6:58 pm UTC 

From times in which there were no "website clicks" the attraction emanating from figures of  beautiful women, has been declining. I think it's a matter of "saturation" by the media,which significantly reduces "the forbidden" whose sexual stimulation is obvious. Always the "fat" painted by Rubens will have an undeniable appeal, even for those who love skinny women but I think a palpable truth that a simple contemporary  figure, however good it is, no longer arouses much enthusiasm. No reference here, of course,to changes and differences in ideals about a beautiful woman through geography and time (these can be surprisingly "rare" occasionally). Pardon the deficient English, this is not my native language.

 

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