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ANSWERED on Sun 1 Jan 2017 - 3:42 pm UTC by Bobbie Sevens

Question: statistics or facts about the popularity of the anime Yuri!!! On Ice

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 28 Dec 2016 21:09 UTCWed 28 Dec 2016 - 9:09 pm UTC 

Yuri!!! on Ice is a Japanese anime that just ended its first season. There are lots of casual mentions that it is a “hit,” so I’m looking for statistics or evidence to back that up. I’m familiar with the information in the English Wikipedia article at https://en.wikipedia.org/wiki/Yuri_on_Ice and am looking for information beyond that. My primary handicap in my search is that I don’t read Japanese.

I started out looking for something comparable to Nielsen numbers (which track the number of viewers for US TV shows). However, it looks like there probably isn’t any measurement in Japan that is exactly that sort of nationwide audience tracking.

Therefore, I’ve broadened my search to any factual evidence that Yuri!!! On Ice is popular.

I am also interested in any audience measurements from outside of Japan, but again, haven’t found many actual statistics. Possible statistics include: ranking/sales of the soundtrack or ranking/sales of individual songs on Japan’s iTunes or on any other iTunes, sales of DVDs (Amazon Japan numbers or ranking? Oricon numbers?), or TV viewing statistics (such as tv audience for the final episode).

I’ve seen mentions of some of the music doing well on iTunes Japan, but don’t know where to find iTunes statistics.

Websites that might be useful:

Video Research (majority of the site is in Japanese)
They are a market-research group that focuses on media ratings. I’ve seen them compared to Nielsen’s. I’ve been told they only make some regional data public and that that regional data is felt to be representative of the country as a whole.
Wikipedia description of them: https://en.wikipedia.org/wiki/Video_Research
From their website, in Japanese: http://www.videor.co.jp/data/ratedata/top10.htm#comic 

Oricon website (in Japanese) has DVD & blueray disk rankings as well as music rankings
English Wikipedia article on music chart: https://en.wikipedia.org/wiki/Oricon_Albums_Chart
I think this page http://www.oricon.co.jp/prof/183/products/1206619/1/ is saying that the soundtrack is placing at 3 on their album chart, but since I read the page using Google translate, I’d love confirmation from someone who reads Japanese.

http://www.someanithing.com/ covers anime sales information, but probably not official enough to cite in itself

Dates that might feature in statistics:
The final episode aired Wednesday December 21, 2016 (Japanese listings might list it as the 20th because it ran at about 2AM and Japanese tv shows in the very early morning after-midnight time slots are apparently listed as part of the previous evening’s TV listings.)

The soundtrack was released on: December 21, 2016

The various DVD versions for sale will be released on: December 30, 2016 (Currently merchants are taking pre-statistics or facts about the popularity of the anime Yuri!!! On Ice


Bobbie Sevens 


 28 Dec 2016 23:33 UTCWed 28 Dec 2016 - 11:33 pm UTC 


'Yuri on Ice' is the most popular anime on Twitter

We already knew figure skating anime Yuri on Ice was popular, but now we have statistical proof.

Yuri on Ice is the most-tweeted anime show of fall 2016, according to a report from analytics company Kadokawa Ascii Research Laboratories. Over 1.4 million tweets were posted about Yuri on Ice between Nov. 24 and Dec. 14, compared to just 348,109 about the second most popular show, volleyball anime Haikyu.

Yuri on Ice's 12-episode season concluded on Wednesday, after building a worldwide following over the past three months. Anime streaming site Crunchyroll crashed under the pressure of fans rushing to watch the finale, and the show briefly charted above Naruto as the most popular on the site. (Yuri is now back to second place, which is still impressive given that it only has 12 episodes to Naruto's 487.)

The Daily Dot: December 23, 2016

The Kadokawa Ascii Research Laboratories content and information trend analytics company revealed its research on the most-Tweeted fall anime show on Wednesday. The research takes into account the number of Tweets from November 24 to December 14, and counts Tweets that are tagged with both the title of the show and possible abbreviations. The results have skating anime Yuri!!! on Ice as the winner by a wide margin, with 1,440,596 Tweets made in the given timeframe, and Haikyu!! a distant second at 348,109 Tweets.

The full top 10 list is as follows:

1. Yuri!!! on Ice (1,440,596)
2. Haikyu!! (348,109)
3. Tōken Ranbu: Hanamaru (343,825)
4. Bungo Stray Dogs (219,407)
5. Mobile Suit Gundam: Iron-Blooded Orphans (148,908)
6. JoJo's Bizarre Adventure: Diamond Is Unbreakable (143,997)
7. Utano☆Princesama Legend Star (123,304)
8. Dream Festival! (70,765)
9. Drifters (64,542)
10. Occultic;Nine (59,978)
Anime News Network: Dec. 21, 2016

iTunes weekly ranking
16/12/12 - 16/12/18

Yuri on Ice is number 4 and number 21 on the iTunes ranking

ITunes Weekly Ranking
1 love Hoshino Sauce
2 Fukiarena Sai B'z
3 Previous previous life (movie ver.) RADWIMPS
Four You Only Live Once YURI !! on on ICE
Five Happy end Back number
6 Dear Diary Namie Amuro
7 A letter to you Keisuke Kuwata
8 Sparkle (original ver.) RADWIMPS
9 Nothing or (movie ver.) RADWIMPS
Ten Yaozakura of love and Pure Land Maeda Fujiro (CV: Iri Rei Reina), Sho Otto Shiro (CV: Seiro Saito), Kenkyu Fujiro (CV: Seiichiro Yamashita), Five Gods (CV: Yuta Kasuya), Akita Fujiro (CV: , CV: Yoshimoto Kazuyo (CV: Kazuomi Yamamoto), Hirano Toshiro (CV: Ryota Asari), Shigeto Saito Shiro (CV: Hiroto Suzuki), Shigeru Hei (CV: Takashi Yamashita), Hakata Fujiro (CV : Osuka Jun) & First Period Oscillation (CV: Atsushi Tamaru)
Original page

A few more stats from My Anime List:

Does this help?

Best regards,
Bobbie Sevens




 29 Dec 2016 07:28 UTCThu 29 Dec 2016 - 7:28 am UTC 

I'm sorry, most of this isn't things I can use. For the first two items, it looks like you accidentally re-found facts that were already in the audience reception section of the linked Wikipedia article (which has the twitter statistics and the Crunchyroll crash).

As for My Anime List, it's a fun site, but I'm not sure its lists are reliable enough to cite. They are self-reported lists of what people are watching that require people to rememember to come back and update which episodes they have watched.

The last website looks like something that might be very useful, but I wouldn't be able to tell from Google translate. Google translate can be pretty funny in its errors, which is amusing to watch when it handles a language that I know, but I would never trust it for anything more than a rough idea of content in an unfamiliar language. That's why I had said that inability to read Japanese is my biggest handicap in this search.

I looked at a few pages of the website, but using the translated parts I can't work out their connection to iTunes or where they get the data. They seem to possibly be a cable television network?? I can only guess that they offer cable music  channels. There are titles and sections that are untranslated because they are rendered as graphics, and where it is translated I'm too unsure of the translation to rely on it. For example, I've no idea what "* Due to circumstances ... broadcast will not be sent off" means though I can see that it refers to some of the relevant songs.


Bobbie Sevens 


 29 Dec 2016 13:19 UTCThu 29 Dec 2016 - 1:19 pm UTC 

Thank you for your clarification. I unlocked the question and hopefully another researcher will be able to provide more relevant figures.

Best regards,
Bobbie Sevens,


David Sarokin 


 29 Dec 2016 14:15 UTCThu 29 Dec 2016 - 2:15 pm UTC 

cloveapple...I don't think I can add much to what Bobbie has already found. But I wanted to point out that you can pull numbers off of Youtube video views, such as this one:

Yuri!!! on Ice Opening

which has been viewed more than 6.9 million times.

By comparing Yuri to other popular anime, you could build a ranking of popularity by Youtube views.

Best of luck with this one (and a very happy new year).





 29 Dec 2016 15:14 UTCThu 29 Dec 2016 - 3:14 pm UTC 

Thank you for the time you invested, Bobbie Sevens. Perhaps I should have started out with asking whether anyone could read Japanese. I suspect it would be ridiculously easy for somebody who's somewhat fluent to find the statistics on the Oricon site or the Video Research site, or to understand where the Cansystem site is getting its numbers. (By the way, thank you again for finding the Cansystem site. If I can figure out who the company is and how they are compiling the iTunes data, it looks like it has very useful information.)




 29 Dec 2016 15:33 UTCThu 29 Dec 2016 - 3:33 pm UTC 

Neat idea, David Sarokin. I think I might be able to do something with that.


Bobbie Sevens 


 29 Dec 2016 15:48 UTCThu 29 Dec 2016 - 3:48 pm UTC 

Here is a brief company Overview from Bloomberg
Can System Co.,Ltd. offers music and video broadcasting services. The company is headquartered in Tokyo, Japan.

Can System Company profile




 29 Dec 2016 18:33 UTCThu 29 Dec 2016 - 6:33 pm UTC 




 30 Dec 2016 08:29 UTCFri 30 Dec 2016 - 8:29 am UTC 


Perhaps I should have mentioned (in my previous posting) that the Japanese word "ユーリ" stands for "Yuri", as you can see in the respective Wikipedia articles:

i.e. this name written in katakana:





 31 Dec 2016 23:35 UTCSat 31 Dec 2016 - 11:35 pm UTC 

Bobbie Sevens, thank you for the additional information on Can System. I'm realizing that it's a better source than I had first thought. I made the mistake of assuming that Japanese iTunes numbers would be handled similarly to US iTunes Charts (where the charts are generally compiled externally by a third party outside of iTunes who is taking note of the fluctuating iTunes ranking at a consistent time daily and recording it). Therefore, I was looking around the site, trying to find their method of compiling the chart.

The more I look at it, the more it looks like these are official numbers from within iTuneS, and that iTunes must have some type of official relationship or connection to Can System. Unbelievably perfect.

Thank you q21. The Amazon links helped me see that discs from the first season were the number one seller in anime there. And thank you for the explanation of kinds of writing.

I think I actually ended up with an answer times two.


Bobbie Sevens 


 1 Jan 2017 15:42 UTCSun 1 Jan 2017 - 3:42 pm UTC 


We are pleased that the information provided is useful.

Best regards and a Happy New Year,
Bobbie Sevens


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